Reason #10: You have more credibility by having an Internet presence in today’s age.
A business without a phone number or a physical address can seem shady. It’s slowly becoming accepted that a business must also have a website and an email address. How many times have you looked for information about a company, and was left in the dark?
Reason #9: Your website is always on call
Your website works for you 24-7 with no labor costs. Your website markets your business for you while you sleep. What more could you ask for? Hiring a 24 hour staff to answer the phone would cost thousands more a year, and be much less effective. Leaving a contact form on your site, allows potential customers to reach you at their convenience, and for you to get back to them at yours.
Reason #8: Potential customers can find your business online, any time, on any device.
Not too long ago, customers looking for your product or service would have to look you up on the Yellow Pages. Today, potential business is lost to other companies with detailed and easy to use websites, with a pleasant, eye catching design.
Reason #7: Marketing and social media on the Internet is much more cost effective than traditional marketing methods.
Imagine free advertising that can reach globally? In today’s online market, it’s entirely possible, starting with a homepage website, which can be expanded to social media sites.
Reason #6: You can see how many potential, or existing clients visit your page on the daily.
Using analytical tools, you can find out exactly how many visitors come through, how long they spend on your website, and which pages they are reading. The same cannot be said for print and tv spots. How often do you, yourself tune out when commercials are on? With the introduction of PVRs, Netflix, and the like, tv commercials are making their way into being a thing of the past.
Reason #5: A website increases the geographic range of your business.
If you are a small business, you rely on foot-traffic and referrals for your business. By leveraging the Internet, potential customers not within your immediate geographic area can also find your business. By utilizing online quoting and and potential shops, you can expand your business as far as you choose.
Reason #4: It’s easy and cheap to change company information and marketing material on your website.
You know how costly it can be to have to change product information or prices on all your catalogs, brochures, and marketing material. It’s much cheaper, easier, and faster to change all this information online.
Reason #3: Customer service can be handled on the website.
How many times do you hear the same questions over and over from different customers? As with any business, most customers have the same set of questions and concerns. By having an FAQ (Frequently Asked Questions) online, you can reduce customer service costs and save yourself time and money. You can provide more information than cannot be covered on a business card or flyer.
Reason #2: A website conveniences your customer.
Your customer can peruse your website at their own leisure. There’s no pressure to buy nor do they have to drive over to your place of business to find out about your offering.
Reason #1: A website address is easier to remember than a phone number.
The web address or URL (universal resource locator) of your website is most likely going to be infinitely easier to remember than the physical address of your business or your office phone number. That alone is reason enough to have a website.