This website assessment is compiled using a tool created by an independent and unbiased external company. Since the tool is used by multiple people, there is no way to skew the results or influence them in any way. The comprehensive website assessment contains four main categories, as well as a number of subcategories within each.
Each website assessment section is graded on a scale of 1 to 10, with 10 being the absolute best, most popular website. Typically achieving a perfect score is nearly impossible, even with the tests carrying different weights. The majority of the websites graded using this assessment score between a 7 and a 9, this just means that there are few errors to fix, or it could rank better for certain keywords. If your website scores below a 5 this could indicate that there is a problem, either with the content or the way the website is built.
The accessibility portion of the assessment checks and rates how well your website can be used by everyone. This portion emphasizes how the website looks and functions on non-standard internet browsers, including mobile devices, as well as how people with impairments view the website.
More accessible websites are easier for everyone, not just potential clients with screen readers or mobile devices, to navigate and obtain the required information. To go along with making it easier, the same ideas behind making a website accessible are used in good Search Engine Optimization practices, and in how an internet browser will view your website.
The assessment measures how well written and up-to-date the text is on your website, as well as measuring how much the meta data (technical data used to tell computers about a file) helps your site in search engines, and how images are used and displayed on the website. Some portions of this test may require technical expertise to fix and maintain if the website is not making proper use for a Content Management System.
Although your website can make use of the best technology and techniques, without the proper content search engines such as Google will not pick up the website. Poor content leads to poor visibility which in turn leads to an overall poor website.
The marketing test is used to show how well the website is being seen and marketed. By focusing on Search Engine Optimization and social marketing, the assessment gives an accurate report on how well it is leveraging the available channels.
Internet Marketing improvements can help you gain more quality traffic to the website, in turn generating more leads and sales. Even though marketing is always being innovated and improved, the core practices remain the same. This section will determine if you have the base practices and fundamentals in place.
Although never seen by most of your users, how well built and maintained a websites code base is one of the most important factors of a website. If it is poorly built the visibility of the website on search engines will go down, and issues in how the information is displayed to the user will begin to arise.
Websites are mostly judged by how well they look to the user, and how well they function. Everyone seemingly ignores what is actually used to make the website look and function in this manner. Poorly built functionality will hurt the websites performance overall, regardless of how good it looks.