what we do and why
Imagine learning that your recently-launched website was developed using obsolete programming languages, condemning you to higher costs of maintenance and future upgrades and expansions. We only develop using the latest technologies that are scalable, efficient, and widely supported.
The website is the foundation of your online presence. Your website should impress you, impress your customers, and make you money. Looks really do matter, but so does functionality, navigation, and the ability to rank well in the search engines for the right keywords. We design all of our websites to be search engine friendly
For the majority of internet browsers, the search engine is the first place people look to find information. SEO involves manipulating the website structure or “architecture” and content so that it gets easily indexed by the major search engines for search terms that are meaningful to your business. The more competitive the industry, the more important first-page ranking is.
Today’s standards allow for stunningly affordable and easy to use content management systems. We develop systems that are flexible to your specific requirements allowing you to control virtually any element of your website.
Website Assessment
OVERVIEW
Local Website Design’s assessments are compiled by an independent and unbiased external company. Therefore providing fair assessments without influence or bias in anyway. These are comprehensive website assessments containing four main categories, as well as a number of subcategories within each.
Each website assessment section is graded on a scale of 1 to 10, with 10 being the absolute best, most popular website. Typically achieving a perfect score is nearly impossible, even with the tests carrying different weights. The majority of the websites graded using this assessment score between a 7 and a 9, this just means that there are few errors to fix, or it could rank better for certain keywords. If your website scores below a 5 this could indicate that there is a problem, either with the content or the way the website is built.
ACCESSIBILITY
The accessibility portion of the assessment checks and rates how well your website can be used by everyone. This portion emphasizes how the website looks and functions on non-standard internet browsers, including mobile devices, as well as how people with impairments view the website.
More accessible websites are easier for everyone, not just potential clients with screen readers or mobile devices, to navigate and obtain the required information. To go along with making it easier, the same ideas behind making a website accessible are used in good Search Engine Optimization practices, and in how an internet browser will view your website.
CONTENT
The assessment measures how well written and up-to-date the text is on your website, as well as measuring how much the meta data (technical data used to tell computers about a file) helps your site in search engines, and how images are used and displayed on the website. Some portions of this test may require technical expertise to fix and maintain if the website is not making proper use for a Content Management System.
Although your website can make use of the best technology and techniques, without the proper content search engines such as Google will not pick up the website. Poor content leads to poor visibility which in turn leads to an overall poor website.
MARKETING
The marketing test is used to show how well the website is being seen and marketed. By focusing on Search Engine Optimization and social marketing, the assessment gives an accurate report on how well it is leveraging the available channels.
Internet Marketing improvements can help you gain more quality traffic to the website, in turn generating more leads and sales. Even though marketing is always being innovated and improved, the core practices remain the same. This section will determine if you have the base practices and fundamentals in place.
TECHNOLOGY
Although never seen by most of your users, how well built and maintained a websites code base is one of the most important factors of a website. If it is poorly built the visibility of the website on search engines will go down, and issues in how the information is displayed to the user will begin to arise.
Websites are mostly judged by how well they look to the user, and how well they function. Everyone seemingly ignores what is actually used to make the website look and function in this manner. Poorly built functionality will hurt the websites performance overall, regardless of how good it looks.
EXPERIENCE THE LOCAL WEBSITE DESIGN DIFFERENCE
The Internet has created a whole new world of remarkable challenges and opportunities through online communications. At the pace that technology is advancing, no business can afford to be left behind, but many businesses simply do not have the resources or time to achieve their potential.
Local Website Design has the capacity to offer specialized online marketing, search engine optimization, and website design and development, backed up by a full support team. We look forward to the possibility of a new successful partnership with you.
DESIGN
Local Website Design’s professional graphic design team constantly work with cutting edge developers to produce designs that are both responsive for all devices and reactive for user experience and optimized results.
DIGITAL MARKETING STRATEGY
We provide our clients with a marketing strategy based on their business requirements backed up by our recommendations, and solutions for the best possible product.
PROJECT QUOTATION
Based on your specifications and our recommendations, we will put together the best possible estimations for the your businesses website and search engine optimization.
“…with technology advancing no business can afford to be left behind.”
“…with technology advancing no business can afford to be left behind.”